Swot Analysis for Air China - 5368 Words

The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463-5771.htm BIJ 13,1/2 SWOT analysis for Air China performance and its experience with quality A.M. Ahmed The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK 160 M. Zairi e-TQM College, Dubai, UAE, and K.S. Almarri The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK Abstract Purpose – To report on the lessons learned during the implementation of TQM principles in Air China as a response to the dramatic changes in both international and domestic markets. Design/methodology/approach – This research work is based on†¦show more content†¦Airlines introduced railway-style, uniformed stewards and restaurant-style tables adorned with vases of ï ¬â€šowers and silver cutlery. In 1928, Pan Am became the ï ¬ rst US airline to employ cabin attendants to serve meals. Also in 1928, Western Airlines (eventually absorbed in Delta Airlines) served meals brought to their aeroplanes, by Cadillac, from a restaurant near Los Angeles Airport. In 1929, Pan Am introduced in-ï ¬â€šight movies on its ï ¬â€šights between Miami and Havana (Dana, 1999). In 1930, United Air Lines introduced the world’s ï ¬ rst stewardess. Ellen Church was the ï ¬ rst woman to serve a meal on an aeroplane. Pan Am preferred to employ stewards who had served as pro fessional waiters or pursers on ships. In 1934, Pan Am inaugurated the S-42 on its route from Miami to Buenos Aires. The airline set a precedent by installing facilities for heating food in-ï ¬â€šight on long over-water journeys. Stewards would take orders from passengers and radio ahead for meals, which were served to passengers in a special dining area of the aeroplane (Dana, 1999). Dinner in ï ¬â€šight became a formal affair, often in tuxedos and evening gowns. Passengers enjoyed a feast, cooked aboard the aeroplane, and served on linen-covered tables in a ï ¬ ne dining salon set with china, crystal and fresh ï ¬â€šowers. During the 1940s and 1950s, passengers on the Boeing 377 Stratocruiser could get staterooms with private washstands, berths, divans,Show MoreRelatedSwot Analysis for Air China1749 Words   |  7 PagesSWOT analysis for Air China The airline industry has undergone significant restructuring in recent years.Airlines, formerly rivals in a highly regulated industry, have become opportunisticseekers of co-operation. In todays world, mega-carriers and small airlines areworking together rather than competing with one another. Forms of co-operation include sub-contracting, code sharing, franchising and theformation of global marketing networks. Such alliances allow firms to focus on their respectiveRead MoreCase Study Damn Heels Essay1047 Words   |  5 Pagesproduct like there so it is important for Coleman to expand her brand name. 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